I'm not quite sold on the concept that 'give a surfer whats on the front page and it will retain better'.
I mean, I have been involved in my fair share of mass produced front ends with generic members sections to be sure. And I think theres a much better chance of the surfer converting past the '3 day trial' if you give them the same content that is on the front ...
... but I dont believe that is 'enough' to keep them coming back for months. And I know that there are those that never come back but keep getting billed, but they aren't really the ones you build better members sections for. They are the ones who kept the 'awesome frontend | generic members' concept going for so long.
The question is, how much difference does a dynamic, fresh and vibrant members section make to long term retention? I've heard that alot of adult companies have given awesome members sections a go, only to find that the retention levels stayed the same or only went up slightly. Or worse still, if they actually 'alerted' their members to new content, people were more likely to cancel.
In a perfect world, a user would sign up to a porn site in the same way they get a magazine subscription ... because they enjoy the content thats inside it, and they look forward to what the next month has to bring.
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