- TLD (.com most recognised TLD world wide)
- Legal (possible trademarks in the same business area?)
- Lenght (short is good - surfers are lazy)
- Word(s) (is it meaningful)
- Branding (will surfers remember it)
- Typo Sensitive (will surfers misspell the domain or confuse it)
- Business (casino.com has better $ potential than vases.com)
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"Chaos is the law of nature, order is the dream of man."
~Henry B. Adams (Historian) 1838-1918
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