02-01-2005
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#8
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Members
Join Date: Oct 2003
Posts: 113
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Quote:
Originally posted by cj+Jan 31 2005, 11:33 PM-->| QUOTE (cj @ Jan 31 2005, 11:33 PM) | | It takes 2 elements to make a website - traffic and content. 1 without the other is *useless* ... you could have all the traffic in the world, but its not going to convert on a blank page. Even 'click here' is the content of your web page.[/b]
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I agree that even very good traffic is worthless if a tour just doesn't work. I have sent traffic to a site in beta before, and the creatives were getting 1:4 CTR (very nice), but when they hit the tour NO-ONE bought it. Zero sales!
The 2 do need to work together to achieve the best results.
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MrBenn
"As if by magic, the shopkeeper appeared."
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