Quote:
Originally posted by cj@Jan 27 2005, 05:22 AM
These companies produce their items in China, stick a tag on them and spend all their money on marketing to create the perception of quality. While the item is often a fairly average quality piece, the buyer thinks they are purchasing a lifestyle with their sweater/hat/car.
On these items, the price is almost what makes them 'prestige', and they market backwards from the price to the demographic who can (almost) afford it.
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Yes, when I mention a clothing label, for example, I mean the perception of quality not quality itself as far as the materials, etc. It's more of PD's prestige factor at work. High-end clothing and accessories do seem to me to be of higher quality on average though - belts, shoes, watches, purses and so on. The buttons, stitching and leatherwork seem superior.
There's always that famous experiment where the prices are raised on jewelry and sales increase.