[cj]

Originally posted by PornoDoggy@Jan 26 2005, 11:28 PM

QM has both quantity models (Chevy Cavilier) and quality models (Cadillac).

I think it's difficult for an entrepeneur or a start-up to offer both ... but as a business matures it usually evolves to a point where it can (in fact, needs to) offer both. There are exceptions (the Dollar General/Family Dollar stores, like McDonalds, come to mind immediately), but as a rule that's the path most seem to take.

PD, do GM make & sell anywhere near as many of their high quality cars as they do of their cheap budget cars? and would GM's highest quality car be comparable to a mercedes or BMW?

Car companies are probably a bad example because a car has to be at least a minimum standard to be safe ... the definition of quality here is much higher than on say, a christmas tree or an ashtray, because it has to transport human beings safely.

Not sure about in the states but here in oz, Hyundai excel's (accent i think over there?) were mass produced, cheap as hell, and every teenage girl with a credit rating owns one ... they sold for about $13k Australian Dollars.

While nobody wants to say 'no my product is crap, i produce it as cheap as possible, sell with low margins and try to make money on the volume' ... will it ever reach a time when a manufacturer can be honest about the fact that they skimp to make a product affordable? The buying public doesn't seem to mind, as long as its presented in a clever marketing package.

Using McDonalds as the example, they recently did a campaign here 'nuggets - now with real chicken!!' in an attempt to say 'hey we make an improved quality product' ... I immediately think they just admitted to NOT using real chicken in the past.

Every product/company I have case studied so far does one really well, and the other secondary ...