on a personal experience - i had no $$ to invest in getting my site going so i had to learn seo to get the traffic i am at the moment which whilst not huge is doing well enough for me , pr is definetly a part of that - if my pr was lower and i hadnt built up the links to my site to get that pr my listings in search engines wouldbt be worth shit to me , so personally i think pr is a good thing
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