Quote:
Originally posted by HoneyBlond@Jan 9 2005, 07:25 PM
2) Forget it cause the punters don't actually use the members areas on the recurring basis rebills are really only forgotten transactions.
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I vote option 2 LOL
after spending a fortune in 2003 improving our members areas, everything matching, good support, flowing the whole thing like a proper business, we had about a 5% increase in retention ...
but then on the other side is the example of celeb sites you guys do for us ...
when we introduced the new awesome cms members area, our retention (trial to monthly) went from 20% to 50% ... what we had initially in the members areas was a joke though so i doubt anyone would have stayed a member by choice in the first month. BUT ... it hasn't improved from 50%, and I doubt it will go any higher, no matter what we do.
based on my experience, 20% is the 'forgot to cancel' figure and the most effective way to increase member retention is to get better content - new stuff, gimmicks, things surfers have never seen, free fillers like games etc.
i'm thinking of ways we can offer our celeb content as plugins for other paysite owners ... because the kind of stuff we offer (articles etc) is what keeps people occupied beyond their wank.
my advice, spend the time doing something else unless you REALLY know what you are doing and why you are doing it!! LOL