Like 'em or not, Sigs have become a part of the business. It's kinda like TGP's. Sure, you probably dont like it, you wish you could make it go away. But it aint going anywhere, so you might as well figure out how to utilize it in a way that compliments your business.
There's a balance that has to be struck no matter how you do it, and unfortunately it basically requires enforcing common sense which is tough. On one hand, you gain many additional contributors who can have value to add to the board by allowing Sigs....letting them get their plug in with their sig is the cost of their participation. But at the same time, you have to pimp smack the true idiots who would flood the board with non-sense just for sig views or worse yet, jump into every thread with a short meaningless reply to get their sig positioned.
The other thing is as gonzo said, protecting advertiser value. I think you do that with size restrictions. No ad, 120x60 is all you get. Buy an ad and you can have the fat daddy flash banners, etc.
The Fat Fucking Nobodies think tank came up with a nifty idea of how to do something next generation with Sig-Ho'ing, but it requires code. I know GonZo has been chewing on it.
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