My opinion is poker can probably be a big seasonal distraction for the webmasters much the same way the football pool is. I dont know if it'll play year round. There are the hardcore poker players who will do so, but you can actually get the masses in for a while at the right time of year.
And IMO the right time of year is coming. Right after Vegas with everyone jazzed from gambling, when football ends, but the weather outside is still nasty...
Make it a contest of some sort that last for several weeks with some sponsor provided prizes, etc.
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