Quote:
Originally posted by Lee@Dec 6 2004, 04:11 PM
Magazine advertising is hit or miss at best.
No way of gauging the amount of ad impressions or response rate.
The best type of advertising is the type you can actually follow and garner statistics from $0.02
Then once you have those statistics you make a solid business choice whether to continue your campaign or stat afresh with another source.
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Its actually simpler than that. You drop 10 grand on magazine advertising. You get an 800 number and sell products on your site that are print based, then you see how much dough you made. You know exactly where the traffic is coming from and exactly the ROI. Clean, simple and no extra bandwidth. Who cares about impressions? I just care about what goes in my pocket.