The smartest thing the WWE ever did was admitting that they are "sports entertainment" and turning the "entertainment" part up to 11. They really know how to keep a crowd coming and paying to be part of the ongoing soap opera.
Kudos to a man who knows more about marketing than most of us will every imagine.
Alex
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Let's go to the edge of disaster Push the pedal and go a little faster Let's slam into a wall at ramming speed Let's go to the edge of a mountain Jump off and lets start countin' Hit the ground and tell me if it bleeds
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