Demographics from Gallup from final poll before election.
http://www.gallup.com/poll/content/?ci=13957
Men voted for Bush 56-44
Women voted for Kerry 52-48
White voted for Bush 57-43
Non white voted for Kerry 83-17 (black 93-7)
Bush won the age 30-64 vote
Kerry won the age 18-29 and 65+ vote
Kerry won Urban 56-44
Bush won Suburban and Rural 54-46
Kerry won among high school dropouts and post grads
Bush won among some college and college grads
Married voted for Bush 60-40
Unmarried voted for Kerry 60-40
Gunowners voted for Bush 65-35
Weekly church-goers voted for Bush 63-37
Seldom to never attend church voted Kerry 60-40
Vets voted Bush 60-40