Good question. I vote for who I believe most closely reflects my values / views irrespective of their chances of winning.
I think that if each person actually voted that way, there would be more representation outside of the two parties that control the US, which would be better for us all.
Couple this with my belief that whomever is elected is not an end all be all, it is easy to vote this way and move on to more productive things once it's over.
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