Since IBill is moving towards plan B, then I will suggest that IBill (or anyone else who suddenly find them self in a crisis) read this
http://www.prsa.org/_Resources/resources/c...asp?ident=rsrc3 (Tips & Techniques: Crisis Management) and take notes... especially the part about information is important... take control of the information about the situation by telling
ALL news good, and bad, but also if there is simply nothing new to report - this worked well for Epoch. IBillīs daily news briefing.