Hmmmm... I dunno what the problem is? Everyday we are bomb with messages/facts/stories from the media, and no one care, however once you throw a picture with it, then the chance that people will react multiplies... is it true, is it wrong, is it obscene - did it grab your attention?
Sometimes I´m shocked on how cold people react ex. "one million people facing hunger and disease in Sudan" - and no one lifts an eyebrow, however "iraqi woman in Bush ad" - and the spin is on... but then I remember that humans are not good at dealing with real major problems, because they are too depressing - they would rather spend their time on something, which they feel they can control - ex. Iraqi women in Bush Ads, and not hungry people in Sudan.
So lets take the Bush ad, and put it into the real world - how many people who were going to vote Kerry, would now vote on Bush? How many people who were going to vote Kerry, would now have another reason not to vote Bush? Did the ad really change anything, or did it just grab your attention?
Oliviero Toscani who made the famous "united color of benetton" ads - showed that real world events can be put in ads... some said it showed the truth, some said it was wrong, other just thought it was obscene - however it grab the attention of many, because many humans are not dumb - they can decode the message:
