The news isn't good for your friend
It's a very dangerous and uncertain market = buyers market
Previous rule of thumb was purchase price should equal last years income
But now
The sites have no value (unless it's all exclusive content with proper docs and license to use in any fashion)
What has value is
Recurring Customer base
Customer Data
Webmasters/affiliates & Webmaster/affiliate data
Traffic
At best I say market value is = to last 6 months revenue provided the revenue isn't in decline
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I once wanted to be a Gynecologist
But I couldn't find an opening
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