Something we've done to cut down on trial leeches is our trials don't give full access. They get a sample of the members area. can see our recent content updates and can see the links, they just don't all work without them upgrading.
We see very few complaints (a majority of them come from overzealous affiliates offering our full site for only $2.95) but when that's the case and we explain it to customers (that whacky thing called customer service), most understand it's a trial membership and they convert to that first month higher than average. We're very clear about it in our terms and there is nothing shady, but it saves on bandwidth leeches and results in better conversions from trial to that first month.
We also offer freebies like a free DVD and other goodies that are things I'd rather not discuss on an open forum that help increase trust and keep our members loyal and happy (and they tend to even trust us enough to buy memberships to other sites we recomend to them and scarily enough...they still keep their membership with us...). I can't take much of the credit as TheDoc and Kristin have built an amazing program and added a lot of nuances and I'm proud to be part of a team that dedicated itself to customer service little to no worries about chargeback issues.
Sorry if all of this sounds like I'm spamming the program, I can only base my opinions on what I know and have experienced myself.
CJ, are you ever going to make it back over to the States? We need to catch up and have these conversations in person like we used to ;-))
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