For me at least, it used to be that non-porn was fairly insignificant in the grand scheme of things and merely there for diversification. It was funded by porn which was high growth and high return.
Porn is still the larger contributor, but the growth is a lot easier for non-porn although still nothing like the boom we saw with porn from 97-99. Meanwhile you have to work 10 times as hard as you used to just to maintain the porn income at the it's current level. To get any significant growth requires major time and money investment.
Now that's not to say porn is a dead business, far from it. However, the days of making huge money with little work or skill and huge margins are gone. Those who can manage it like a business will survive and probably ultimately flourish. Those who were here because they're basically unqualified to do much of anything else in the world, and those who got used to hellacious margins and failed to adjust will likely fail.
The shake out period we're in now is going to be toughest because you've got so many people scamming their ass off to try to get that last dollar of the easy money. Plus some of the big players are bound and determined to go out in a blaze of glory and see how much cash they can grab via any means possible before the music stops for them.
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