2257 requirements for secondary record keepers (webmasters) says they must have the model ID and model release info at their location.
The 2257 html page that pops open when the USER views a video is fine and is a great way to display the primary record keeper;s location, rather than embedding it into the video or the attributes of the video (sometimes people move and change locations).
What the process you have described does not cover, is the fact that the video content producer would need to give the webmaster the model info, which would NEVER be displayed on any HTML page.
These records are to be held in the event that a prosecutor has requested the information.
DRM may help to LABEL the primary record keeper;s address, which is the same displaying it on the actual video, but it does not solve the compliancy issue for the webmaster of having the actual records.
We have a common middle ground now in our discussion...
DRM does provide a good way to display to the surfer the custodian of records (primary record keeper), which satisfies the content producer's responsibilties.
Having records of the model releases on site as a webmaster, would go towards satisfying their secondard record keeper responsibilities.
-brandon
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