Remember the Netscape IPO?
Google should pop bigtime. They are likely profitable, however much of that revenue is now coming from Adwords.
The wildcard in that area is Microsoft....
Consider this... Microsoft controls the default home page on the default browser of some 90% of the systems sold. Microsoft wants to be a SE player. They're working on their own search technology, Looksmart is going away. They're also working on their own ad words system, Overture will soon be on the way out as well.
How do they squash the nuts of Google and the other SE's? Easy, take away one of their key revenue streams. Imagine the fun if Microsoft were to say offer their ad words with a penny bid as the minimum?
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