Quote:
Originally posted by HoneyBlond@Apr 22 2004, 02:35 AM
Hi CJ,
I personally would prefer good conversions and lower payout and I like your 9.95 recurring pricing point.
This is just a *raw* though I have had for a while so it is in no way refinded enough to use yet... but maybe a starting point.
A members area Customisable by the member.
A base level membership with a heiarchial structure that the customer can customise their own members area content each month.
Taking adult as the example your base members area might just be softcore stuff for 9.95 per month however
one can 'customise' their porn by adding favorite niches for a month for an added cost of course. ie 1 niche for 9.95, 2 niches for 15.95 etc
So your recurring base rate is ALWAYS AT LEAST 9.95 and also maybe a better chance at customer retention / lower Cb's??
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HB, your suggestion is another approach to an idea we have had for a while ... staggering content for different rebill periods etc. Lots of setup required with our members and content management system but this is definately where we are working towards. (And the mini tours are no accident either - eventually each mini tour will have its own members section with a set pricing point and upsells to the 'full' private celebrity. Baby steps LOL)
By giving customers the option to CHOOSE how much they want to pay, they usually will spend more. Human nature - as long as we feel like we are making a choice ....
ps HB, have fun in Sydney ;-)