anyway... what i was trying to say was that i believe that when everyone jumps on ANY bandwagon in marketing ultimately they devalue and delude any message. this is why marketing weapons and tactics constantly change and evolve. it works when no one is doing it... it stops being effective when everyone is doing it.
i think that if everyone was whoring sigs and as such are training other to ignore them... the the sigs have no value.
if the sigs have no value... then for many, posting and participation will have less value.
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