Well I hope the modeling agency has the brains to bring in a couple of choreographers and dance instructors to help them evaluate the models. This isn't just standing there holding a pose for 30 seconds and looking pretty... it's a lot of work. You've gotta know how to dance or at least cheer (close but not the same) and have a good sense of rythm... which many people just DON'T have, strangely enough.
I think a better (and cheaper) idea would've just been to hire the best-looking Tampa Hooter's girls and do a joint co-branding. They could make TONS of money off of that together. "After the game, join our girls at Hooters!!" And suck a percentage of what people spend, rather than letting the fans go filtering off to all of their many local pubs.
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