I wonder if they will receive more quality attention/promotion, because it is not shown? I mean if they aired it at the superbowl, then what - no one is going to remember the message.... however by CBS choosing not to air it, then they can turn into something "forbidden", which will spread slowly thru the media - given it much more attention.
Its a good ad - makes you think... but they should send their "thanks" too CBS, because of all the free attention they will receive
