Try converting US$ into UK£ and then you'll see a world of hurt.. but it's something I've had to get used to, I keep my dollars for when it's strong against the pound and then change it...
at $35 per sign-up it means the difference between:
$35 converting into £17
and
$35 converting into £26
One question I do have is why you say “signups = bad”?
I’m a firm believer that sign-ups = very very good
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Sucks to be you.
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