There's a simple point regarding US currency exchange rates that webmasters sometimes miss. The US Dollar was historically high in the late 1990's. All that has happened is it has returned in the direction of it's historical norm. The US dollar index today is about the same as it was in 1995. The adult internet really took off at just the time the dollar was moving to a relative high. Many webmasters started in this period and think of those rates as "normal". The 1996-1999 dollar, though, was not "normal". 1996-early 2002 was a period of an UNUSUALLY strong US dollar.
This is further exacerbated for European webmasters since the introduction of the Euro occured in the same time period and most younger people's recollection of exchange rates only goes back that far.
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