A couple of years ago, the 'izzle and "bling-bling" thing was funny, now it's tiresome. It's especially bad when middle-aged white boys are trying to be "playas" and actually talking like that!
I have certain criteria I use when I select programs to use on our sites. One of them is, if the word "bling" is used anywhere in their sales pitch, I stay away! I just figure they are trying to sell to the 15 year old TGP posters, and not to anyone who takes the business seriously.