Trust us Brits to come up with something like that
I really don't see anything wrong with it and it's actually quite tame compared with some advertising campaigns being ran by other advertisers.
Fosters Brewing have an ad where a guy is about to do a bunji jump over a river in oz, when he jumps a croc bites his head off and you see his body bounce up and down with out it and the commentator says "ooo thats gunna hurt in the morning"... what are they advertising... their new head tap that keeps a beers head until the last drop. Que the slogan "Fosters new head tap, don't lose your head"
Like I said quite tame