And part of the problem is no one thinks they're making money unless they're getting $35-40 for every signup.
With the price of bandwidth and content these days, you can make a profit on the surfer at a much lower price point....you just cant pay your affiliates $35 on a pps program at a lower price.
Those high price points also likely contribute to chargebacks. $39.95 is enough money to make most people consider it worthwhile to call the billing company or bank to try to get their money back if they weren't expecting it or simply forgot to cancel.
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