Hi guys, awesome thread.
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Paid Trials convert at about 1:1000 and free sign ups convert at about 1:333 globally. If a member stays on for 4 months you earn $101.92 for a single sign up!!
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We saw a different result than what you have said. We saw that our paid trials converted almost as well as free stuff, but the paid trials ($2.95) recur alot better to a monthly membership.
I think free memberships attract alot of people who ONLY intend to try you for free and never spend a dime. As much as they may produce higher signups, we decided to ditch them (or pay a low PPS rate) because generally it's not quality traffic.
Steve