Everyone is watching ROI a bit more closely these days and booths are expensive. It's not just our industry. Even at Comdex, those monstrousities that took up nearly a quarter of the main hall of the LVCC are ancient history.
IMO, if you do a booth, you do a booth that is just large enough to show everything you need to show. And you man it mostly with hired help, maybe rotate in some more senior folx who can answer the tough questions a couple of hours at a time.
Meanwhile, someone in the booth has the iteneraries of all of the company's players and schedules meetings as needed for the real opportunities. I was always fond of having a sales suite type setup, so you've got a quiet place to meet and entertain without a lot of other ears around. The booth smiles and passes out literature and cards, but the players are given meetings up in the suite along with a nice comfy place to kick back and have some drinks, etc.
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