Also, about pop-ups we had some there on exit but we got a shit load of complaints from members.
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You can let the members exit without the popups and pop the hell out of anyone backing out from the sign up form....
Also, just a note on marketing (coming from a mainstream perspective, so I do not know how well it converts to adult) I have found that folks pay for "perceived value" rather than actual value. In many cases, if you lower prices the reaction will be "Why, what's wrong with it" while if you raise prices the reaction will be "It must be good if they charge that much for it". Two stories to illustrate:
Story 1:
I was working in wholesale wine and liquor. We had some really really old Sebastiani Sonoma Brut champagne back in the warehoue. It had been on closeout for at least 5 years, we couldn't give the shit away. We got a new wine manager. He decided to RAISE the price on the Sonoma Brut to a ridiculously high price, more than it had ever been worth or ever would be. He sold all 10 or so cases we had in a week for the new price. Perceived Value rather than actual value.
Story 2: (think I read this in Ann Landers or Dear Abby years ago)
A guy is looking for a car and as many of us would do he is looking through the ads in the local paper. He runs across an ad for a late model porsche Carrera at the ridiculously low price of $250.00. He calls the number to verify that the price is right and that a decimal point or two haven't been moved by accident. After confirming the price, he goes and looks at the car. The car is beautiful, low mileage, not a scratch, runs like a dream, drives even better. But, all the time his mind is nagging at him that there must be something wrong because of the price. He finally finishes testing the car and all that and goes and talks to the seller. He once again confirms the price and then asks her, "It's a beautiful car, it must be worth at least $25,000 or so , how come the low price, what is wrong with it". She replies, "Well, my husband ran off with his secretary a couple of months ago and last week he sent me a letter asking me to sell the car and send him the money". Perceived Value.
Hope that helps in some way
