Quote:
Originally posted by Loun@Apr 15 2003, 04:37 AM
On a similar note when your entire brand is built around 1 person or 1 personality how do you successfully make that jump after that personality is gone...
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It was successful after he was gone. It was successful loooooooonnnng after he was gone. Don Lapre infomercials ran for at least a couple years with no one having the slightest clue he had nothing to do with them. so i guess it can be done quite easily.
The Tonight Show seems to be doing just fine.
His own main site
www.donlapre.com up until a couple months ago was just an apology, legal notice and explaination that he had nothing to do with whatever that infomercial promoted. ("placing tiny ads in .... blah blah blah"