Of course the surfer is going to say they want downloadable... that way when they've cancelled their membership to your site they can still watch all the goodies they got from it. When you go to the movies they don't give you a dvd copy to take home with you do they? If you rent a movie at Blockbuster you don't get to keep it for life either do you?
The only way that downloadable is good is if you can STOP them from seeing the movies again when they have cancelled and if you can market them again at the point they attempt to do so.
Which is entirely possible. Along with some other things that would allow your members to choose what format they wanted to use based on the price they were paying...
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