In downturns of economies, companies cut back. One of the first place many people cut back in programs, is their members area.
For the most part 70-80% of members could careless about members area. ( I know scary numbers) IT is the 20-30% who do care. When this number becomes big enough then it is worth buying extra content to make this number happy. But if the number is low ( 4,000 total members) then spending money on tons of fresh content and plugins is not worth it.
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