i click on banners only slightly more often than i click on television commercials, newspaper ads or freeway billboards. i dont think that makes them less important or less valuable.
everyone has a target audience and the point of marketing and advertising is to CONSISTENTLY maintain a presence where those people can be found. thats the primary benefit of banners. webmasters are not tgp traffic that should be expected to click and convert. those days are over and were over long long ago.
maybe i am wrong?
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