I think banners/buttons are still the best way to catch attention....but, I do not think the click-thru rate would ever justify the current pricing schedule on most boards. (I do not know the pricing here, am speaking of other boards I have inquired of). I realize that part of the ROI is "branding" and if people see your banners enough everywhere they will remember you, but those sponsors that have very limited advertising dollars just do not get enough "bang for thier buck" as Serge put it, on boards.
I think 2 rows maximum at the top and keep the text links for the other area's of the board work's best, but then I have never run a board so my opinion does not mean much. :P
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