I did some analysis on my numbers from my mainstream sites that use Amazon's affiliate program. My sales volume tripled on a per click basis when comparing Q4 this year versus Q4 last year. Click through percentages to Amazon were up as well when compared against both Q4 2001 and Q3 2002.
My conclusion is people were a lot more willing to buy online this year.
Online sales are still a small percentage of the retail pie, but it'll be interesting to see how the final numbers of the Amazons of the world compares to the Wal-Marts.
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