Content Lotto is a pretty clever site, programming is cool on it. Only thing i wonder about is what kind of webmaster is going to sit and play scratch games to win some small content prize? I went once, played for a few minutes and that was my last visit. The ad system is cool, the advertisers entire front page loads in a frame while the webmasters play each game.
baddog was trying to sell me advertising on it and he showed me some stats, pretty good - except they were impressions, not clickthroughs.
For a content provider it's a good place to advertise, you barter prizes for ad impressions.
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