don't you think it's a bit late getting into this game now?
no.
Will Penthouse/Playboy become market leaders in the adult web space? Doubt it.
But compared to ARS/MaxCash/CE et al, they probably have more runway in front of them because they have done so poorly on the adult internet.
I think the example is Hustler. I bet Huslter.com makes more money with Ken and a focus on the web site as a profit center, than it did without a program. so should you start a program in 2002 or 2003, so late? sure dude.
Penthouse is leaving money on the table still. Take it.
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