Someone hit the nail on the head earlier on in the posts - one of the things not showing in the stats is a "long term" results... perhpas he has sent thousands of hits without a sale, and this just happens to be the "lucky week".
Remember, while it is a simplistic way to explain a complicated statistical situation, "1 in 500" can be any one of the 500, including the first 1. If you don't sample right, your stats would be 1 in 1.
Alex
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Let's go to the edge of disaster Push the pedal and go a little faster Let's slam into a wall at ramming speed Let's go to the edge of a mountain Jump off and lets start countin' Hit the ground and tell me if it bleeds
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