Cal,
I cannot compare ourselves to telecheck. The fact is, we are talking about a niche market. One that telecheck is not involved in, nor do they have pricing / programs for and one that we specialize in.
Tapping into personal records doesn't mean shit when the guy puts mickey mouse as his name, 1234 main as his address and 555-555-5555 as his phone BUT puts in a good ABA and account number.
I have done the math. My merchants have done the math. Ask Python, Cybererotica, etc. Since we do not charge for the returned checks, but rather eat that fee to allow the merchant maximum throughput, it is in the ADULT merchants best interest.
Fine print and math is sometimes a bitch, but it always is what matters.