Jackass is, in the end, no different from rubberneckers at a car crash. We all want to see "what happened".
NASCAR is the most popular form of racing in America. I suspect that more than half of the people are watching to see the crashes, not the racing.
The only issue with Jackass is the kids immitating this whole deal. I sort of look at it as a weird form of darwinism at work. If they are stupid enough to do it, they are stupid enough to die from it. I don't wish it on anyone, but, jeez.
There are lessons about our own marketting that should be considered faced with the solid numbers being put on the board by Jackass. This is the male 18-25 demographic being served up on a platter, folks... look at it and learn.
Alex