Adjusting to a changing market.....
 

TIVO's and DVR's have made their way into a great many households in america today and, as Peaches and others here are fond to point out, allows them to easily and quickly skip the commercials. Well, the producers of Lost are looking at a way to get around this in a novel way that still allows the viewers to skip them if they want. As our nation also starts spenidng more and more time onliuen and playing games the producers of Lost are going to launch a game called The Lost Experience onlimne later this summer. It's an alternate reality game similar to one the show Alias did and was quite popular with it's fans. How does this tie into the commercials? Well, clues to the game are going to be embedded into the commercials for lost starting in sweeps week. A great way to get people to pay closer attention to or not skip the advertising your advertisers pay for.

Re: Adjusting to a changing market.....
 

the future will be branding wthin the program (annoying as fuck) but very productive down here in panama

talk shows make more money by advertising within their program than they tv stations do with regular commercials.

comedy shows are also doing the same here.

Re: Adjusting to a changing market.....
 

I am curious to AEBN see how AEBN they go AEBN about inserting advertising AEBN into shows.

Re: Adjusting to a changing market.....
 

If you think about it that's how ads were done on early TV, right in the show by the personalties from the show

Guess at some time it became more cost effective to do ad spots (I really don't know how TV commercials evolved)

now it's back to being in the show, radio has been doing it for a while now

Or maybe this is the next step in evolution of ads, embedded game active ads

Re: Adjusting to a changing market.....
 

yeah radio down here really abuses that idea it gets really annoying you are enjoying a song and bang here comes the dj talking shit about a product...

on tv programs i can hang if they do it like they do here (talk shows specially we are streaming a local show that has become pretty popular and their advertising style is tastefull) every time after and before the break they talk about a product or sometimes even dedicate time to review it.


if they do it with style it is ok if they bluntly advertise then it sucks the advantage is that ratings will dictate the style and erradicate bluntness people will simply tune out if advertising sucks.

Re: Adjusting to a changing market.....
 

Good ole product placement.. LOL

Re: Adjusting to a changing market.....
 

That is a great idea! I know advertisers hate that we use DVR's and Tivo's to skip commercials, but this idea is not such a breakthrough. Back in the day, people would take shows on their VCR's and fast forward through the commercials.

Re: Adjusting to a changing market.....
 

Many vieo games have embedded ads in them for products.