http://labs.google.com/

Internet search engine Google has squared up to rivals Yahoo and Microsoft with the launch of its own personalised web service.

Google's pages will allow users to cram their favourite sites and information sources into a single space.

Yahoo and Microsoft already have their own versions offering news, weather, stocks, e-mail and blogs at one glance.

Google is keen, however, to keep people using its search engine as most of its revenue comes from web advertising.

The search industry is becoming more competitive as money spent on online advertising rockets, so Google is wary of users lingering on their personal home pages for too long

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I think it's great, more options to personalize the page with would be a good idea. :)

I wonder how long it'll be before it's on the main google.com page and not on google.com/ig, because thats a pain in the ass :(