You really want to push this puppy? Seriously? This is what you do.
Take some of that money, Nick, Mike, whomever ... go to
http://prweb.com get an account and signup for the one-time gold or premium release. Forget what it is, $50, maybe $100 tops.
Get a well-written press release made, utilize Red or Morgan.
Mike, give your email and a phone number as the contact for journalists to use.
Besides PR Web, stagger your bets (so to speak) and also send this out manually to USA Today, CNN, NY Times, the major networks news and morning shows ...
You really want to do it?
That is how you do it!!
The media is dying to have something good to cover out of this tragedy. And here is an honest to goodness a courageous story. They'll eat it up if you get it in front of their faces. You only need one major outlet, in fact, to run with it and then they'll
all want it.