We are finding the updates page is the most often page last visited before the join page on our stats system. Is it the the page that tips the balance?
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Originally Posted by Grump
A long standing axiom of sales is that it is easier to keep an existing customer than it is to get a new one. Once they're members the hardest work is done, keeping them is easier than it was to get them but you still have to work at it.
Like Paul I have found that retention increases with frequent updates, daily updates have worked best for me and the more in each update the better. Promoting the updates as much as possible in tours also helpes.
Adding filler content (games, news, silly photos, jokes, etc) to the site content updates showed me a small increase in retention and generated some positive comments with no negatives, as long as the customer doesn't think that the filler is the entire update, make sure they see the new porn added clearly.
Not knocking the importance of traffic, you have to have it. But once you get them signed up it's easier to keep them than it was to get them in the first place, and frequent and frequently mentioned updates seem to do it for me.
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