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Originally Posted by Paul Markham
I knew that telling surfers about the updates was converting and retaining. What I did not realise was if we step up a notch it would jump like it has.
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Then inside and outside the tour we told people what they will get in the future next weeks updates and on the tour only what was last weeks updates.
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Seems it has nothing to do with the WC, it's all about showing the surfer what he's getting and what he's missing. |
This, to me, is the entire key. Of course, you need traffic and quality content. But, what you wrote about above is what most sites lack.
Think of the service industry - bars, resturants, etc. Even barbershops. What brings people back? Is the the food quality? Some places that do fantastic business have average or only slightly above average food. In bars and clubs, a budweiser tastes the same pretty much everywhere.
The really successful businesses make the customer feel wanted. They feel informed, and they feel in control. They feel like they are a part of the environment - a very welcome, necessary part. That's what you're doing, Paul, and it borders on genius in this industry
