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Originally Posted by Hammer
Yes, Paul, exclusive content will improve signups considerably. You always use yourself as the example, but you produce your own content so you are not a good example.
The average pay site owner does not produce their own content, but buys it and in most cases they do not use exclusive content when they design their tours. I guarantee you that when a surfer that has been looking at porn sites for a while lands on a website with models that they've seen on other websites, they will be far less inclined to join than they will if the've never seen the models before.
You are a perfect example of what I warn many people just getting started in this business about when they say they are thinking of selling the content they are producing to make enough money to start their own pay site. If they wait to start their site until they are ready, and the content on their website is only available on their site and can be seen nowhere else on the net, they will be far better off than if they've been selling their content for a few years and now it's all over the place on countless other websites.
P.S. 'Big tits' and 'teens' have been niches as long as I've been in this business and still are. Chicks with big tits, glasses and and freckles would be a micro niche, which is the main niche broken down into a smaller niche.
Straight and gay are markets. Any subset of either of those markets are niches. Any subsets of those niches are micro niches. 'Teen' is a niche within the straight market, just as 'twink' is a niche within the gay market.
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So red toe nails in nylons are a micro, microniche? My point is that if you treat a real niche like you treat big tits and teens, you miss the point and will probably fail in your promotion. Out of curiosity, what part of porn is not a niche in your opinion? This is what I am trying to figure out. When I go to fetish cash sites I scratch my head in wonder. There are a few who look like they are focussed but mainly they do balloons, leather, twinks, nylons, the gamut of what they think are niches. I think I would be hard pressed to convert any of the non-fetish, fetish sites I see. Content producers are the worst offenders in this area. They hammer out tons of what they think fulfill the market demand, sell it to people who hope it does, and wtf knows? Maybe it sells big. I am not sure. I can only speculate like everyone else.
But I don't ever sell the content I produce for the very reasons you pointed out. That is the kiss of death to a boutique business and good advice for anyone starting out today.