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Old 06-20-2006   #19
Paul Markham
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Join Date: Jan 2003
Posts: 309
Default Re: Simple things work best when looking for sign ups.

Quote:
Originally Posted by Hammer
Sure, it's not impossible to make a decent living from a decent site, but my original answer to you was in response to your question asking the difference between a site that converts at 1:2000 and one that converts at 1:200. I seriously doubt that an average site can convert at 1:200 without exclusive content and either extremely good content, or something unusual that grabs someone by the balls and doesn't let go until they pull out their credit card.
I doubt if the content was exclusive the surfer would sign up any faster and for us I proved it.

On this page http://www.paulmarkhamteens.com/tour/updates.php we have 9 pieces of exclusive content, it will be exclusive on our site for 2-3 months. Do you think by putting a banner over the content saying "Exclusive" would make the surfer sign up faster? We did it with the original 2 tours and with this one, until we dropped the banner when sign ups rose. It seems the banner took something away from the surfer.

I seriously doubt with all the crap sites out there with "Exclusive" content on them the surfer of today is that impressed with just the word. To him it's porn nothing more and nothing less.

Now if we were to give all the content a twist like I was in every set, I'm sure conversions ratios would climb, but traffic levels would drop. And the more themed you go the more you narrow it's appeal.

However we do have something a bit exclusive, we are one of very few sites offering the membership 180 pieces of added content monthly. 180 pieces that will be mostly exclusive to the members.

Compare that to a site with 180 peices of "Exclusive" content. Well in that this is the only site with this girl on that sofa level of exclusive.

I do agree with you about "TEENS" or 'BIG TITS" not being a niche, it's a section and you need to give members more than that. Just being the only site on the Net with that scene is not enough.
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